Your Trusted Digital Growth Partner
Get Found on Google Maps by Travellers Ready to Book Today
Your Google Business Profile is the most-viewed page you do not control the design of. For most hotels it gets more traffic than the homepage — and for anyone searching nearby, it is the only page they see before deciding.
THDMA handles Google Business Profile optimization for hotels, resorts, villas, restaurants and travel businesses. That means a fully built-out profile, photography that keeps arriving, reviews managed properly, and posts published on a schedule — so your listing outranks the property down the road.
Because hospitality is the only sector we work in, we know which categories actually shift rankings for a resort versus a homestay, why direction requests matter more than impressions, and how to keep an OTA from quietly occupying your own booking link. That is where the local SEO work is won.
Direction Requests
More Profile Calls
Weeks to First Lift
Target Review Rating
What We Find in Almost Every Audit
None of these are unusual. All of them are costing bookings right now.
Half-Filled Profile
One category, no amenities, missing check-in times. Google has nothing to rank you on, so it ranks someone else.
Photos From Years Ago
The most recent image is a lobby shot from before the renovation, and half the gallery is guest photos of the parking area.
Reviews Left Unanswered
Months of feedback, good and bad, with no reply from the property. Travellers read that as nobody being in charge.
OTA Holding Your Link
The booking button on your own profile sends the guest to an OTA, and you pay commission on a lead you generated.
Everything Your Listing Should Already Be Doing
Optimization is not a one-time cleanup. Google rewards profiles that keep moving, which means the work is monthly rather than a single afternoon of form-filling.
We also make sure the booking link points to your own site. It sounds small. It is often the single highest-value change on the whole profile.
More Than One Location? That Changes the Plan
Groups, chains and travel operators run into a problem single properties never face: their own listings start competing with each other. Inconsistent naming, overlapping service areas and duplicate profiles split the signals Google is trying to read.
We manage multi-location profiles as a set — consistent naming conventions, correct service areas for transport and tour operators, duplicate cleanup, and separate review handling per property so no branch gets neglected.
Each property gets its own reporting, so you can see which locations are pulling their weight and which need attention.
How We Run Your Profile
A clear monthly rhythm — because Google rewards consistency over bursts of activity.
Audit & Benchmark
We score your profile against the competitors ranking above you and record where you currently sit in the local pack.
Fix the Foundation
Verification, categories, amenities, hours, service areas and the booking link — everything Google reads before ranking you.
Content & Photos
Fresh images and videos, geotagged and captioned, plus posts for offers and events on a monthly calendar.
Reviews & Q&A
Request flows set up, replies handled, and the questions travellers keep asking answered properly.
Track & Adjust
Monthly reporting on calls, direction requests and booking clicks — then the plan shifts to what is producing them.
The Numbers That Matter
Impressions tell you people saw you. These tell you they acted.
Direction Requests
Someone asking Google to navigate to your property is about as close to a booking as a metric gets.
Calls From the Profile
Tracked separately, so you know how much enquiry volume the listing produces on its own.
Booking Link Clicks
Traffic going from your profile to your own booking page instead of an OTA listing.
Local Pack Position
Where you actually rank for the searches that matter, tracked month over month.
We Know Which Categories Move a Resort
Local SEO advice written for dentists and plumbers does not transfer to hospitality. Travel searches carry different intent, different timing and a competitor set that includes OTAs outranking you for your own name.
The outcome is a listing that ranks when travellers are closest to booking, and sends them to you instead of a platform that charges you for the privilege.