What We Have Learned Running Hospitality Campaigns
This is not a keyword dumping ground. Everything here comes out of work we have actually done for hotels, resorts, restaurants and travel brands — what moved bookings, what quietly wasted budget, and what we would do differently the second time.
If you run a property and want practical hotel digital marketing and tourism digital marketing advice you can act on this week, start with whichever problem sounds most like yours.
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Direct Bookings11 min read
Cutting OTA Dependency Without Losing OTA Volume
Most properties treat this as a choice: stay on the platforms and accept the commission, or pull back and lose the visibility. It is not a choice. This is the sequence we use to grow direct bookings while OTA volume holds steady — what to fix first, what takes two quarters, and the numbers that tell you it is working.
Ten pieces covering the services we run, written for people who have to make the decision rather than talk about it.
>21 Aug 20268 min read
What Leading Hotel Brands Can Teach Us About Digital Marketing
Large hotel brands invest heavily in digital visibility, content, brand trust and direct booking channels. Here are practical digital marketing lessons that independent hotels and hospitality businesses can apply.
What 5 Hotel Brands Teach Us About Winning Different Guests
Ramada, The Park, Sarovar, Novotel and Ginger show how different hotel brands win different guests through positioning, experience, value and consistent brand communication.
Your Hotel Website Gets Traffic but No Bookings. Here Is Why.
Traffic without bookings is almost never a design problem — it is a friction problem. Nine specific things we fix on hotel websites, from where the rate appears to how many taps stand between a guest and a confirmed reservation.
What 5 Hotel Brands Teach Us About Winning Guests Before They Book
Choice Hotels, Wyndham, Taj, ITC Hotels and Ananda reveal how strong hotel brands build demand through positioning, trust, distribution and consistent guest experiences—not discounts alone.
The Google Business Profile Checklist Most Hotels Skip
Half the properties we audit have the wrong category, stale photos and unanswered reviews. Each one quietly pushes you down the map pack. A practical checklist you can work through this week.
Late-night messages are the highest-intent enquiries a property gets, and most go unanswered until morning. What WhatsApp Business API automation actually replies with, and where a human still has to take over.
How to Budget Ads Around a Season That Never Sits Still
A flat monthly ad budget wastes money in the trough and runs dry in the peak. How we map spend to booking windows instead of calendar months, and what changes in shoulder season.
Followers Are Not Bookings: Fixing Hospitality Social Media
Engagement that never becomes a reservation usually means the content and the booking path were never connected. How to structure a hotel social feed so it feeds enquiries rather than vanity metrics.
Most properties lose bookings in the gap between an enquiry arriving and someone following up. What a CRM built around booking windows changes, and the three follow-ups that recover the most revenue.
What 3 Hotel Brands Teach Us About Building a Brand Guests Remember
Fortune Hotels, Lemon Tree Hotels and Rosewood Hotels show how distinctive positioning, consistent experiences and memorable brand details can make a hotel stand out before a guest ever books.
What we saw working across hospitality accounts that month — a campaign structure, a fix worth copying, a number worth watching. No newsletter padding, no unsubscribe games.
Written from live hospitality campaign data
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